[News] Durex unveils intimacy card game after survey finds Malaysian couples barely discuss sexual needs

KUALA LUMPUR, Dec 9 — Sexual well-being brand, Durex, has unveiled an intimacy card game to spice up things in the bedroom.

The condom brand said the game, called A-Z of Pleasure, is designed for two to encourage intimacy through honest conversation, while getting temperatures rising, even before entering the bedroom.

It is part of the brand’s #ComeTogether awareness campaign which seeks to get young adults talking about sex and pleasure with no shame.

The game was designed following a recent survey by Durex to examine the levels of sexual pleasure among Malaysian couples.

The survey found that most respondents were not forthcoming about their intimacy needs.

Based on the findings, one in three sexually active Malaysians confessed that sex was not usually pleasurable, while a third said that they have faked their reactions during intimacy.

Durex marketing manager (Malaysia and Singapore) Jerome Goh said the study found that 44 per cent of respondents admitted to feeling pressured into intimacy, while 25 per cent did not speak up when they felt discomfort.

“About 50 per cent of these young adults did not believe that most people are able to orgasm during sex with 37 per cent faking their reactions.

“Adding to the fact that everyone experiences pleasure differently, 42 per cent of sexually active respondents were not comfortable talking to their partners about their sexual needs, which explains why couples do not come out of sexual encounters equally satisfied.”

The survey was conducted among 1,089 young Malaysians aged 18 to 30, comprising males and females.

The respondents comprised 51 per cent Malays, 35 per cent Chinese, eight per cent Bumiputera and six per cent Indian/others.

A-Z of Pleasure card game is designed for two to encourage intimacy through honest conversation. — Picture courtesy of Durex

Spicing it up with games

Following the survey results, Durex together with several personalities from Malaysia and Singapore created a card game to encourage couples to talk about their sexual needs in a fun, witty way.

The game aims to take couples on a fun journey to discover mutual pleasure, just by playing their cards right.

All you have to do is to shuffle through an exhilarating deck of 52 cards, consisting of “Learn” cards which offer vocabulary that will expand the couple’s understanding of each other, and “Play” which features cheeky actions for the couple to carry out.

The game was co-created by sex-positive content creators Arwind Kumar and Daphne Iking, sexologist Andrea Koh and sexuality counsellor Chan Fun Shin.

Speaking about the initiative, Koh said sex is a misunderstood topic.

“Couples are shy to talk about it and don’t explore enough about pleasure together.

“Play is a great way to break down these walls, and the A-Z of Pleasure encourages couples to embark on a pleasure journey together to openly discuss intimacy through laughter and fun.”

Touching on the cultural boundaries when it comes to sex, Iking said couples from Asian cultures tend to shy away from talking about pleasure and intimacy.

“The game is a positive way to eliminate any awkwardness between couples and help them openly, creatively and safely discuss such topics.

“After all, the path to greater intimacy doesn’t need to be boring. It should be thoughtful, fun, and meaningful.”

Surf over here to download the game for more pleasurable intimacy.

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